How FICTION nightclub is using INTIX for marketing and sales growth

Ever wondered how a buzzing entertainment venue in Canberra manages to host multiple events each weekend effortlessly?

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<h2>The Challenge</h2>
<p><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>is a multi-purpose entertainment venue in Canberra, Australia. As hub for club culture,<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>hosts a busy schedule of feature artists and DJs with multiple unique ticketed events each weekend. Not only did<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>need a way to manage online ticketing with ease, they wanted a system that would help easily create marketing and grow their audience without the time-consuming administration of maintaining customer data across events.</p>
<h2>The Solution</h2>
<p>Enter<span>&nbsp;</span><a href="https://www.intix.com.au/" target="_blank&quot;">INTIX</a><span>&nbsp;</span>a ticketing platform that could not only make ticketing their many individual events easy, but allowed<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>to create a single source to manage and market to their audience.</p>
<h3><i>Easy Feature-packed Ticketing</i></h3>
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<li>Managing ticketed event in INTIX is hassle-free, with an easy to understand platform with feature-packed customisation, you can design and replicate your perfect event set-up with a few clicks. For<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>CLUB, the ability to pass on ticket fees maximises their revenue and the ability to easily copy events and marketing campaigns has been a huge time saver.</li>
<li>INTIX puts control in the hands of customers with many convenient self-service features such as being able to forward, change names, and re-sell tickets from their digital ticket wallet. When customers do need help, the dedicated INTIX customer service team responds to enquiries. For<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a>, they were able to eliminate the need to manage customer enquiries and better focus their resources on running their events.</li>
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<h3><i>Engage your audience</i></h3>
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<li>In INTIX, the ticketing experience is fully customisable and feature packed. Not only can you create your ideal ticketing experience, but many of these features can work to help engage and grow your audience!<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>use these features adaptively:
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<li>Event pre-sale sign-up allows them to grow their database</li>
<li>Event announcements via email and push notifications drive customer awareness and early event sales</li>
<li>Tiered pricing ticket releases incentivise early bookings and drive sales conversion</li>
<li>Promocodes and offers can be set live with ease to boost sales</li>
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<h3><i>Seize your Opportunities for Growth</i></h3>
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<li>For<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a>, audience growth is everything. Creating awareness of events, building pre-sale hype and customer re-engagement is critical to success. With the ability to manage contacts and campaigns in one system, INTIX provides all the tools to easily engage and grow your audience and sales.</li>
<li>INTIX uses automations that coordinate your audience contacts without the need to manually export or manage data through external platforms.<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>can see all their subscribers from all events in one place and engage them with ease.</li>
<li>INTIX has a free built-in marketing suite that allows you to announce events to your audience, send push notifications, email event attendees and send eDMs to your audience. You can build and replicate marketing campaigns in moments, making keeping in contact with your audience fuss-free.</li>
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<h2>The Outcomes</h2>
<p>By actively using INTIX features to understand and engage with their audiences, online sales for<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>events have grown from strength-to-strength and they have a robust contact database to ensure ongoing success. Their event administration and customer management has been simplified which, alongside the low-cost ticketing and integrated marketing capabilities of INTIX, have saved<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a><span>&nbsp;</span>time and money.</p>
<h3><i>How do we make it happen?</i></h3>
<p>If you are using INTIX for your online or event-day sales, our platform is versatile and can be scaled for all sizes and frequencies of events. Setting up your events is easy and our Melbourne-based team offers dedicated client support so you get the maximum use of all the features of INTIX. From personalised onboarding to advice and support across your events, our team make sure you have the backup you need, when you need it most. If you are looking for the same easy event administration, online sales and marketing as<span>&nbsp;</span><a href="https://www.intix.com.au/org/fiction-club" target="_blank&quot;">FICTION</a>,<span>&nbsp;</span><a href="https://www.intix.com.au/organizer/request-a-demo" target="_blank" rel="noopener">reach out</a><span>&nbsp;</span>to our team!</p>
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