How to Choose Your Ticketing Partner

Choosing the right ticketing partner is a crucial decision for event organisers.

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<p>Choosing the right ticketing partner is a crucial decision for event organisers. A good partner will not only streamline your operations but also enhance the experience for your fans and attendees. Here are some key considerations when selecting a ticketing partner:</p>
<h2>1. Understand Your Needs</h2>
<p>Assess the specific needs of your event, whether it’s a sports event, concert, or festival. Determine the type of tickets you'll offer, the expected volume, and any special requirements like reserved seating, accreditation, VIP access or group sales.</p>
<h2>2. Ease of Use</h2>
<p>A user-friendly platform is essential for both organisers and attendees. Ensure the platform offers a simple interface for ticket purchases, management, and scanning at the event, both on desktop and on mobile. Look for intuitive dashboards and easy-to-navigate portals.</p>
<h2>3. Self-serviceable</h2>
<p>The ticketing platform you use should be able to be accessed and edited by you at any time. While for larger events the platform should be there to build your event and help with operations, any changes should be possible for you to do yourself to assist in speed, accuracy and the ultimate success of your event.</p>
<h2>4. Customisation and Branding</h2>
<p>Your ticketing platform should allow for customisation to reflect your brand. When a customer purchases a ticket, it should look like they are purchasing it from you, not from a ticketing agent, this can include; custom event pages, reserved seating builds, ticket designs, branded emails, and personalised URLs. All in your brand.</p>
<h2>5. Data Ownership and Insights</h2>
<p>Choose a partner that offers complete data ownership. Access to attendee data can provide valuable insights for marketing and future events. The ability to analyse sales patterns, customer demographics, and feedback can help in refining your strategy and significantly increase return customers and revenue growth.</p>
<h2>6. Payment Processing</h2>
<p>Ensure the ticketing platform supports secure and efficient payment processing. Immediate payment processing can improve cash flow and reduce the risk of fraud. Plus it means you have your money as soon as someone purchases a ticket. No more waiting around until after the event. Look for options that offer multiple payment methods, including credit cards, Apple Pay, Google Pay, AfterPay, ZIP Pay etc.</p>
<h2>7. Customer Support</h2>
<p>Reliable customer support is critical. Whether it's troubleshooting on the day of the event or assisting with ticket sales, your ticketing partner should offer prompt and helpful support. Check for available support channels like phone, email, and live chat and ask for SLA’s on response times.</p>
<h2>8. Mobile Optimisation</h2>
<p>We know that 80% of ticket purchases are via smartphone, so a mobile-optimised platform is a must. The ticketing experience should be seamless across all devices, from purchasing to scanning and selling at the event entrance.</p>
<h2>9. Security and Compliance</h2>
<p>Ensure that your payment processing provider via your ticketing partner complies with industry standards for data security. This includes encryption, PCI compliance, and GDPR adherence. Protecting your attendees' data should be a top priority.</p>
<h2>10. Scalability</h2>
<p>As your event grows, your ticketing partner should be able to scale with you. Look for platforms that can handle increased ticket volumes and offer additional features as needed, such as advanced seating charts or integration with other event management tools. Also a ticketing platform with an in-house development team means the product can be innovated fast and evolve with the ever-changing technology of ticketing.</p>
<h2>11. Pricing and Fees</h2>
<p>Evaluate the pricing structure and fees associated with the ticketing platform. Consider both upfront costs and per-ticket fees. Transparency in pricing is important to avoid any unexpected costs. Some ticketing platforms charge inside fees, outside fees and subscription fees.</p>
<h2>Conclusion: Why INTIX is the Right Choice</h2>
<p>At INTIX, we offer a comprehensive ticketing solution that meets all these criteria. Our platform is designed with the event organiser in mind, providing ease of use, full data ownership, and exceptional customer support. With our commitment to innovation and security, INTIX ensures a seamless ticketing experience that grows with your event. Choose INTIX as your ticketing partner and elevate your event to new heights.</p>
<p>To get started with INTIX email<span>&nbsp;</span><a href="https://www.intix.com.au/blog/sales@intix.com">sales@intix.com</a></p>
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