Boost Your Event's Success with Mobile Optimisation

In today's digital world, the success of events and sporting clubs depends on delivering an outstanding mobile experience. If you don't have a clean, user-friendly mobile experience for your customers, you are losing sales. Losing revenue.

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<p>In today's digital world, the success of events and sporting clubs depends on delivering an outstanding mobile experience. If you don't have a clean, user-friendly mobile experience for your customers, you are losing sales. Losing revenue.</p>
<p>The number of Australian smartphone users is expected to increase by 3.7 million to 23.6 million by 2026, up from 19.9 million users in 2017. These statistics show a rapid rise in mobile phone users, which will certainly evolve the digital landscape in Australia. As smartphone usage rises, so does consumers' appetite to engage with online products and services.</p>
<p>Mobile traffic accounts for the majority (70%) of web traffic, ticket purchases, ticket revenue, donations, and membership sales (Substrakt, 2023). This trend continues to grow year on year, highlighting the importance of optimising mobile experiences.</p>
<p>By partnering with an innovative and experienced technology company like INTIX for your next event, you can significantly enhance your event or club's performance.</p>
<p>Here's how:</p>
<h2>Seamless Mobile Ticketing</h2>
<p>Mobile devices dominate website traffic, making up over two-thirds of total traffic on average. If you have not optimised your user experience on mobile phones, you are losing sales because some people will just give up on a sale if it is too hard.</p>
<p>INTIX offers a seamless mobile ticketing system with more than 80% of our clients’ customers using a mobile device to purchase tickets or memberships.</p>
<p>With more users accessing event information and purchasing tickets via smartphones, a user-friendly mobile ticketing experience is vital. INTIX ensures that this process is smooth, quick, and easy, boosting customer satisfaction and ticket sales.</p>
<h2>Enhanced User Engagement</h2>
<p>INTIX's mobile platform is designed for effective user engagement. Tickets and memberships can be saved digitally on a smartphone.</p>
<p>Personalised push notifications, event updates, and interactive features keep your audience connected and informed. This level of engagement not only excites attendees but also builds a loyal community around your event or club.</p>
<h2>Data-Driven Insights</h2>
<p>INTIX provides valuable data and insights into user behaviour and preferences. Analysing this data helps you make informed decisions to optimise your mobile strategy, tailor marketing efforts, and improve overall user experience. This data-driven approach ensures your event or sporting club stays relevant and appealing.</p>
<p>You can use this data to see what device people are using to visit your website, and make purchases, to ensure you have enhanced user experience.</p>
<h2>Optimised Mobile Design</h2>
<p>A well-optimised mobile design is crucial for retaining users. INTIX focuses on offering a responsive and visually appealing mobile interface. This guarantees a positive user experience, whether they’re browsing event details, purchasing tickets, or checking in at the venue.</p>
<p>A polished mobile experience can significantly increase sales, return customers, and user satisfaction.</p>
<h2>Streamlined Check-In Process</h2>
<p>INTIX simplifies the check-in process with mobile QR codes and digital tickets. This not only speeds up entry but also reduces the need for physical contact, an important consideration in today’s health-conscious environment. A streamlined check-in process improves overall event efficiency and attendee experience.</p>
<h2>Simplified Payment Options</h2>
<p>INTIX supports modern payment methods like Apple Pay and Google Pay, which streamline the payment process by eliminating the need to manually enter card numbers, expiry dates, CVVs, and addresses. This optimisation reduces friction at the final purchase stage, ensuring more successful transactions and fewer abandoned carts.</p>
<h2>Conclusion</h2>
<p>Optimising the mobile user experience is essential for the success of any event or sporting club. INTIX provides the tools and features necessary to enhance mobile engagement, streamline processes, and deliver valuable insights. By leveraging INTIX, you can ensure a superior mobile experience that drives attendance, engagement, and loyalty, ultimately contributing to the success of your event or club.</p>
<p>For more detailed insights, you can access the<span>&nbsp;</span><a href="https://substrakt-live-assets.s3.amazonaws.com/2024/05/01100304/Benchmarking-Report-2024_DIGITAL.pdf" target="_blank" rel="noopener">full Benchmarking Report here</a>.</p>
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