Boags Experience Centre

Step into the iconic world of Boag's at the Boags Experience Centre, nestled in the heart of Launceston at 39 William St TAS 7250. This historic site, home to one of Australia's most beloved breweries, offers far more than just a glimpse into brewing excellence; it stands as a testament to Tasmanian heritage and innovation. The centre beautifully blends its rich past with modern amenities, creating an atmosphere that is both authentically Tasmanian and uniquely sophisticated, perfect for any occasion demanding a touch of character and charm.

Beyond its engaging tours and tastings, the Boags Experience Centre shines as a premier event space, offering versatile settings for gatherings of all sizes. From elegant corporate functions and product launches to intimate celebrations and vibrant community events, its adaptable rooms cater to diverse needs. The centre has proudly hosted a spectrum of events featuring esteemed local musicians and compelling Tasmanian speakers, along with numerous corporate teams utilizing the inspiring backdrop for their conferences and team-building retreats, solidifying its reputation as a dynamic hub for memorable experiences in Launceston.