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About SEAT .

SEAT, Sports Entertainment Alliance in Technology, brings together the leaders behind live sports and entertainment to shape the future of the fan experience. SEAT brings together professionals across technology, marketing, operations, venue management, hospitality, security, and data to share practical insights, explore emerging innovation, and collaborate on the strategies that elevate the live event experience.

At SEAT, the conversations focus on transforming technology from a backstage cost center into a meaningful driver of value, connection, and revenue. The result is a community where ideas are shared openly, partnerships form naturally, and the industry moves forward together: stronger, smarter, and more connected.