Want to plan a stress-free and successful event?
We've seen a lot of events over the years. Whether you are planning a luxury event or a budget event - no matter how small or large - they all require detailed planning and organisation.
From establishing a concept to managing quick and easy event day entry, there are a number of steps you should consider from the very start to make event planning as stress-free as possible.
- Establish event budget and schedule
When designing your event, it is important to plan the event experiences and schedule from the very start. This will determine your budget and also help you identify exactly what you need in a ticketing partner and other suppliers.
You should choose providers that can deliver more. This will save money, precious time and improve efficiency and customer experience. Ultimately making a better event!
Think about what your levels of service will be and different price points. There might be multiple events, a VIP experience, reserved seating, promotions, cheap tickets or free tickets.
INTIX is one of the very few ticketing providers who can offer all of this in the one online platform, capturing all your event data and analytics, while still remaining competitive with price."Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!" ― Brian Tracy
- Keep event branding consistent
One of the first things people see for your event is the website where they buy tickets. You want to make sure this website keeps your event branding consistent so you can maximise brand awareness.
The more people see your branding - the more they relate to you and trust your brand.
Choose a ticketing provider like INTIX that allows you to complement your event by using your own branding and personalisation during ticket purchase. Rather than using the branding and style of the ticketing platform itself.
This helps your event look cool, professional and helps with promoting your event.
- Make ticketing the easiest part of your event
Planning a successful event is hard!
Make ticketing the easiest part of your event by choosing the right ticketing partner that can do it all - you can ‘tick and flick’ ticketing off your list.
A great ticketing experience makes online sales easy, gets customers into your event fast, doesn’t cost too much, and is easy for staff to manage. INTIX is a great example of a cost-effective platform that makes setting up your online sales quick and easy. Our INTIX Scanner app can check tickets in at your event straight from your phone.
Best of all, the INTIX Box Office app with Tap to Pay makes it easy to sell tickets on the day of your event. The app is free to download for all iPhones and smartphones and integrates with all your other ticketing data. Save money by not renting additional hardware, or staff, and get people in fast and securely! - Know your customers
Capture the data of the people buying tickets to your event.
INTIX integrates with Google Analytics so you view your customer data, sales data and entry data all in the one place. This can help you keep tailoring your event to better suit your audience.
This data can help you understand the age, gender and location of people interested in your event - which can optimise pre-event and post-event marketing - getting more people to this event and the next!
- Hype up your customers
Everyone in event management knows that without marketing and promotion, there is no event.
But there is so much more to marketing than just getting people to buy a ticket. You need to continue to engage with your customers and get them excited about the event.
When you hype up your customers you drive more sales because your existing customers encourage friends and family to also purchase tickets. Do not underestimate the power of word-of-mouth! A customer talking about your event is worth ten times that which you write or say about yourself.
To do this - choose INTIX - who offer direct marketing services and mobile phone push notifications."Word-of-mouth is powerful, trusted, and cheap." - Martin Lindstrom
- Get sales money before the event
Get access to your ticket money as tickets are purchased - not after the event - to ensure you have money in your pocket for the event. This can help manage unexpected costs and you can avoid paying off debts.
You can use that money as it comes through to boost marketing and promotion if needed to help sell even more tickets!
INTIX uses payment partner Stripe so when a customer purchases a ticket the money is deposited directly into your bank account. There is no need to invoice after the event for a full payment."Good fortune is what happens when opportunity meets with planning" - Thomas Edison
- Use self service
D.I.Y tickets are the way of the future. Not only does self service ticketing free up more time for you to focus on your event but it also gives your customers more control.
Set up your tickets in a way that makes it easy for your customers to manage their own tickets. This means they can forward their tickets onto others they are going with, resell tickets and access tickets safely and securely.
Sell tickets with INTIX to give your customers more control. - Plan entry on event day
Set up your ticket scanning service well in advance of your event. Ticket scanning can manage more than just security and entry - It can also save money and time on event day!
Choose a scanning service with a free scanning app that integrates with your ticket sales data. You can get people in faster, manage capacity, see who has and hasn’t turned up and form reports to improve marketing for future events.
You will also save on staffing costs and hardware costs (no hiring scanners).
With this service, you can provide a better customer experience for everyone. Even those who forget to bring their ticket. If they are legitimate, you can quickly and securely look them up and mark their ticket as used via the app - no need to print off lists of ticket holders and manually cross them off!
You can create, distribute and scan your own event tickets with INTIX. It is super easy - only takes 30 seconds to learn how.
- Keep the conversation going
Why stop once the event is over? If you are planning an annual event or more events - now is the time to draw on all that data you have captured.
Use that data to create reports for your investors, refine your audience and better tailor your marketing.
Keep the conversation going. Keep talking to your customers and remind them of how great the event was so they will want to come back again - or to a different event you run.
An online ticketing platform like INTIX captures all your pre-sale, event ticket sales, attendee numbers and contact details. You have full and complete access to all of this data and can use it to maximise future opportunities. - Use a checklist
Checklists are a great way of visualising and prioritising tasks. They can help keep us on schedule so deadlines are not missed. Also it is damn satisfying to tick things off your to-do-list!
An event planning checklist can help you clear your mind and keep you to task while also keeping track of your finances. It makes for a much more enjoyable, stress-free event.